Today's pest control model is old fashioned, labour intensive (expensive), wasteful, and entirely unsystematic. Since it is reliant on the manual application of heavily regulated petrochemical pesticides, it is also ineffective, and dangerous to human health and our environment. Organic pesticides offer a good alternative, but their popularity has been limited by the need for more frequent application cycles to achieve the same effectiveness, making them even more labour-intensive and expensive. What is needed is a transformation to a digital model, where sensors drive automated treatments with safer organic pesticides at higher frequencies, effectively winning the fight early with (by analogy) repeated jabs to the face rather than a single haymaker punch. A digital pest control model would also be more systematic and efficient, treating when treatment is needed, where it is needed, in a more convenient and affordable manner. Most importantly of all, this model would be far more safe to human health, and our environment.